PUMA and HYROX Unveil Groundbreaking SS25 Collection with First-Ever Co-Branded Footwear

an exciting fusion of performance and innovation, PUMA and HYROX have officially unveiled their highly anticipated Spring/Summer 2025 (SS25) HYROX Collection. Set to launch globally on January 9, 2025, this collaboration marks a significant milestone as it introduces the first-ever HYROX-branded performance footwear, alongside a cutting-edge apparel line designed to meet the demands of functional fitness athletes and hybrid endurance competitors.

A Powerful Partnership in Performance

The partnership between PUMA, a global leader in athletic performance gear, and HYROX, the world’s fastest-growing fitness race, is a natural alignment. HYROX has gained international acclaim by blending functional fitness with endurance racing, and this collection is tailored specifically for athletes who thrive in that hybrid space.

The PUMA x HYROX SS25 collection seamlessly blends performance and style, offering gear that supports both training and race day performance. It’s designed for athletes who demand versatility, durability, and cutting-edge technology to optimize every workout and competition.

Introducing the First HYROX-Branded Footwear

For the first time ever, HYROX branding will appear on performance footwear. PUMA is launching exclusive versions of its top-tier running and training shoes, featuring co-branded designs built for peak performance:

• Deviate NITRO™ 3: Engineered for long-distance performance, this shoe incorporates PUMA’s advanced NITRO™ foam technology for responsive cushioning and energy return. Designed for hybrid athletes, it provides the perfect balance between comfort and propulsion.

• Deviate NITRO™ Elite 3: A lighter, race-day-ready version, this model is crafted for explosive speed and agility. Its streamlined design and elite materials make it ideal for the high-intensity demands of HYROX competitions.

• Velocity NITRO™ 3: Versatile and durable, this model is built for daily training and competition, offering a stable ride with responsive cushioning to support both running and strength-based movements.

These models not only showcase PUMA's innovative footwear technology but also embody the grit and endurance that HYROX athletes bring to every race.

Apparel Engineered for Peak Performance

Complementing the footwear, the PUMA x HYROX collection introduces a range of performance and lifestyle apparel designed with advanced material technologies to help athletes stay focused and comfortable:

• CLOUDSPUN Technology: Known for its ultra-soft, moisture-wicking fabrics, CLOUDSPUN delivers premium comfort without sacrificing performance. This technology ensures unrestricted movement during dynamic workouts and high-intensity races.

• THERMOADAPT Technology: Engineered for temperature regulation, THERMOADAPT fabric helps athletes stay cool and dry in even the most grueling conditions. Whether indoors or outdoors, this technology actively manages heat and moisture, keeping athletes race-ready.

The apparel line features compression tops, performance tees, shorts, leggings, and training outerwear, all designed to support peak performance while reflecting modern, sleek design aesthetics.

A Collection That Blends Sport and Style

What makes this collection stand out is its ability to merge functionality with style. The sleek, co-branded designs embody the bold energy of both PUMA and HYROX, ensuring athletes not only perform at their best but look the part. The collection transitions effortlessly from training sessions to everyday wear, appealing to both competitive athletes and fitness enthusiasts.

Global Launch and Anticipation

The PUMA x HYROX SS25 Collection is set to launch globally on January 9, 2025, across select PUMA retail stores, HYROX events, and online platforms. Given HYROX's rapidly growing global presence and PUMA's commitment to performance innovation, the collection is expected to generate significant demand among hybrid athletes and the broader fitness community.