riles vs. The Treadmill: Running for 24 Hours with a Giant Saw Looming Behind Him

Most artists drop an album with a few press interviews, maybe a listening party, and a couple of cryptic Instagram posts. riles? He decided to run for 24 hours straight on a treadmill—with a giant saw looming behind him.

Yes, a giant saw.

As if a non-stop, day-long treadmill run wasn’t already a test of pure willpower, the French artist took things to a whole new level of psychological and physical intensity by adding a massive, ominous saw blade to the mix.

Because why just run when you can literally put yourself in a survival situation?

The Setup: A 24-Hour Ultra-Endurance Thriller

To mark the release of his album Survival Mode, 0riles didn’t just want to talk about persistence, struggle, and pushing through adversity—he wanted to live it.

So, he created a real-life endurance nightmare:

🔥 24 hours non-stop on a treadmill🔥 No stopping, no breaks, just relentless forward motion🔥 A giant saw positioned menacingly behind him

You know, just to keep things interesting.

It wasn’t just a gimmick—it was a living, breathing metaphor for the pressure, danger, and high stakes that come with chasing dreams, surviving in the music industry, and, well, not falling off a treadmill while a massive blade lurks behind you.

The Saw: A Symbol of Survival (or Just a Terrifying Reality?)

There’s staying motivated, and then there’s having a literal saw behind you as extra encouragement.

For 24 hours, riles had to keep moving forward—because stopping wasn’t an option. It wasn’t just a physical battle; it was a mental game of endurance and focus.

But what did the saw really represent?

🔪 The pressure of survival – Whether in music, life, or an ultra-endurance challenge, stopping isn't an option.🔪 The fear of failure – Fall behind, and you’re in danger—just like in real life when chasing dreams.🔪 A literal survival mode test – Nothing says “commitment to an album theme” like a giant blade ensuring you don’t slack off.

It blurred the line between performance art and high-stakes endurance challenge—a spectacle that was part music promotion, part psychological experiment, and part real-life action movie.

Why This is the Craziest Album Promotion We’ve Ever Seen

Most artists release an album and let the music speak for itself. 0riles decided to physically embody every track by turning his body into the ultimate metaphor for survival.

Instead of just streaming his album, fans watched him fight through exhaustion, sweat, and a potential treadmill wipeout for a full day.

He didn’t just create an album. He lived it.

This was more than a PR stunt. It was:

🎵 A live performance that never stops – 24 hours of pure, relentless endurance⚙️ A mind-bending piece of art – Running toward success, away from failure, with danger literally at his back⏳ An ultra-marathon of self-discipline – Can you imagine how much mental strength it takes to run for an entire day?

It was physical, psychological, and symbolic all at once—and it made for one of the most unforgettable album launches ever.

Did He Survive?

If the album is called Survival Mode, the question is: did he make it?

The truth is, no matter what happened, he already won. Because he created something no one will forget.

A treadmill. A saw. 24 hours of non-stop running.

It sounds like the plot of a dystopian action film, but it’s just another day in the world of 0riles.

If this is how he promotes an album, we can’t wait to see what he does for his next one.